Are you ready to

Stop wondering where your next Senior Photography client is coming from

No more saying ‘yes’ to the photography genre you don’t love most

It’s time to make a name for yourself in your local senior photography market and grow a raving, referral-based business. 

it’s that you’re more than capable of creating a booked-out senior photography business.

If there’s one thing I know for sure,

But if you’ve constantly been putting off senior marketing strategies because it feels like the algorithm is always changing, and there’s no room for you in your local market, then keep reading because this program was created with you in mind! 


I know you’d love nothing more than to wake up to an email inbox bursting with inquiries from local seniors who can’t wait to work with you…who wouldn’t?

You’ve already poured so much time and energy into different strategies, like:

Dumping money into Facebook ads & boosting Instagram posts trying to target local clients

Downloading just about every free resource that exists which promised to teach you how to get in front of seniors and their parents 

Spending hours upon hours researching the latest social media trends

Learning how to edit videos together because you were told that’s how you get teenagers to show interest your business

HERE'S WHAT YOU MIGHT NOT KNOW:

those tactics haven’t worked because you’re jumping from one cold approach to the next, instead of harnessing the most powerful (and not to mention fun) marketing method of all: high-quality, pre-screened, word-of-mouth referrals

And while I can’t automatically boost your senior photo bookings for you, I can share an easier way for you to launch your senior rep program so you can achieve that full calendar months before senior season comes to a close.

Imagine your business when you…

  • confidently land admiring clients on repeat

  • Know exactly how to market your services and speak directly to your ideal client

  • Look at social media as an exciting, easy-to-use tool, rather than an ever-changing enemy

  • book enough clients to take off weeks (even months!) at a time & still hit your income goals

 INTRODUCING…

REP IT!

The All-in-oneMarketing Roadmap for senior photographers

Here's what’s waiting for you inside

Rep It!

let's break it down
TRANSFORM your senior biz with yours truly

4 Senior-Specific Client-Magnet Modules

With your instant access to 30+ straight-to-the-point video lessons, I’m teaching you the who, what, where, when, how & why behind your on-purpose spokesmodel program. Together we’ll tackle recruitment, pricing your program, group photoshoot planning & execution, staying organized and profitable, standing out from other programs in your area, balancing the senior-parent client relationship, and so (soooo) much more.

wait, marketing can be...easy?

The 24-Carat Magic Senior Marketing Blueprints

In order to get clients in the door to inquire about your model team, you need to learn how to first draw their attention and get them interested. From there, it’s all about nurturing your influx of new content and leads via intentional social media marketing that books out your bread-and-butter senior photography services. These blueprints are the first of their kind, which means you’re bound to stand out from the rest.

POSTING VIDEOS HAS NEVER BEEN EASIER

Simplify Social Media with Jen’s Video-Editing Tutorials

Watch me edit! Get ready for FIVE different ways to edit together short-form videos on your phone, so you can quickly pop out relevant content that’ll attract your fav type of client without the how-to headache.

who doesn't love a good game plan?

Fill-in-the-blank Annual Marketing Calendar

Because what good is a road-map with no compass? There are marketing calendars, and then there are marketing calendars designed specifically with senior photographers and spokesmodel teams in mind. This easy-to-follow single-page worksheet will help you envision your next 12-months at a glance, no matter what month you’re starting out in.

copy, paste, customize, done

Text, DM & Email Scripts

After you draw interest, part of closing the sale is knowing exactly what to say (and what not to say) — these scripts are tried, true, and proven to convert. Whether reaching out for the first time, following up with warm leads, or gearing up your red-hot leads for launch day, these copy-and-paste customizable text scripts will help you get the right people onto your team roster.

testimonials

I was a shoot-and-burn photographer…this program helped me realize that people will pay for the client experience.

So I've had a rep team in the past, last year actually. We had fun and did styled shoots, but it was NOT profitable. I learned that with the right package offering and marketing strategies, the right clients will come — and they did! I have 6 reps already investing in this revamped client experience thanks to Rep It! 

April Wetzig

My first senior rep program didn’t go as planned…

I almost didn’t do one this year, but when I saw that this program was available, I knew I wanted to join and get more insight on how to make my next senior rep program more fun for the reps and more profitable for my business. There is no other course like it! This has been one of the most beneficial photography courses I’ve ever taken. I now know exactly how to market my business to other teens, seniors, and their parents!

Kristen Perrine

tHE WEEKLY Breakdown

  • MODULE 1

    • Introduction to senior ambassador programs and why do they work so well

    • Who to recruit by age, grade & role

    • What to include in your program to provide value and stay profitable

    • Where to recruit for your program

    • Annual calendar planning tailored to a senior photographer’s unique calendar

  • MODULE 2

    • Collecting applications

    • Hosting information meetings

    • Collecting payment & contracts

    • Communicating with your team members & their parents

    • Designing, planning & sharing group photo shoots & activities

    • Delivering images from a group photo shoot

    • Standing out from other programs

    • Pricing your senior rep package(s)

  • MODULE 3

    • “How do I get people to join my team?”

    • Your first senior rep team vs. your 2nd, 3rd, and 4th year

    • Learn exactly which months to start and stop your marketing efforts

    • Make the most of your group photoshoot content

    • 20+ theme ideas for your next rep team

    • Done-for-you email marketing templates to welcome, nurture & announce your next team

  • MODULE 4

    • “How do I now get people to book my senior services?”

    • Print marketing vs. social media

    • Deciding on & tracking rep posting requirements

    • Creating content that converts on TikTok and Instagram

    • Nailing the recording, editing & posting of short-form video content

    • Having a winning social media mindset

Plus, these Epic bonuses: 

When you enroll now, you’ll get exclusive access to:
bonus one

Behind-the-Scenes Group Posing Video

(value: $197)

Once you start planning your group photo sessions, you need to master your group posing methods, which is not the same as working one-on-one with solo senior clients. This video takes you along with me to two senior rep group photo shoots so you can capture images worthy of posting online, every time.

INCLUDED IN YOUR BONUS:

  • On-demand access to exclusive behind-the-scenes footage where you can watch me direct & snap photos of my senior rep team

  • Two locations, and multiple group sizes

  • Indoor & outdoor group photo examples

  • Visual content is processed by the human brain 60,000 times faster than text. If a picture is worth a thousand words, then how dang helpful would a behind-the-scenes video be? Don’t miss the chance to put it all together with this “aha moment” video

bonus Two

The Kitchen Sink Senior Rep Spreadsheet

(value: $397)

If I was deserted on a senior-photography island, you wouldn’t catch me without this very spreadsheet. Filled with done-for-you, color-coordinated, business-savvy tabs about budget tracking, team member tracking, scheduling, seasonal to-do-lists and group shoot theme ideas…this spreadsheet only belongs in the hands of photographers ready to get serious results from their senior photography business.

INCLUDED IN YOUR BONUS:

  • Headquarters Tab — if you’re a superhero, this is your HQ, or lair. Think of it as your primary base for operations, with pre-made rows ready for contact information, photo shoot selections, recruitment status, & more

  • Seasonal To-do List Tab — squash any worries about dropping the ball with this time-block-approved seasonal to-do list sheet that I use every single day in my senior photography business

  • Budget Tab — this tab helps you track exactly what it costs to launch & run your program because at the end of the day, staying profitable is essential to your business

  • Group Shoot Ideas Tab — yep, you read that correctly. I’m listing 20+ fresh concepts you can hand-pick from for next year’s group shoot roster

  • Content Marketing Tab — after your group sessions, visit this easy-to-follow checklist to make sure your cutie content isn’t going to sit on your cameral roll for months and go to waste

“I have an MBA in finance and Trust me when I say…Jen’s spreadsheet is worth the investment alone! All the information is there and you can literally get your program rolling immediately!”

April Wetzig

When you implement everything inside Rep It!, you’re going to walk away with massive results like:

Ready to start getting serious about senior photography?

Finally knowing exactly what it takes to increase your senior bookings

Confidence in your ability to attract, nurture & book a killer team of students

Finally feeling “filled in” on the “secrets” to running a successful ambassador program

Having clarity about the direction your photography business is going

Gaining the option to niche down into fashion-forward senior bookings, full-time

Generating seasonal income so you can live your life by design, not default

  • Jen explains complicated subjects in a simple, easy-to-absorb format with homework exercises to solidify the knowledge and help build our rep teams as we learn. If you want to be a senior photographer, or increase your senior photo bookings, definitely join Rep It!

    Hannah A.

  • The Kitchen Sink Spreadsheet, Consultation Deck, and Info Sheet presentations alone have saved me HOURS of work on backend that I can put towards marketing and connecting with future clients.

    Lily T.

  • If you're feeling stuck or overwhelmed, Rep It! is the way to go. I've been running a senior rep team for a year and was clueless about expanding my team and generating new leads for the next year. This course answered all my questions!

    Sue D.

  • Jen is down to earth but also like a superstar that you NEED to know! She shares her knowledge so well that you will feel like you can conquer this rep team thing!

    April W.

This is the life-changing magic that’s waiting for you.

WATCH YOUR SENIOR PHOTOGRAPHY BUSINESS Skyrocket

LIKE YOU NEVER THOUGHT POSSIBLE

4 action-packed modules (featuring more than 25 up-to-date lessons) (total value  $1,600)

The Senior Marketing Blueprints (total value $497)

Text, DM & Email Scripts (total value $197)

Fill-in-the-blank Annual Marketing Calendar (total value $97)

Behind-the-Scenes Group Posing Video Bonus (value $197)

The Kitchen Sink Senior Rep Spreadsheet Bonus (value $397)

Rep It! is your ticket to change your business forever.

It’s intentionally different from anything you’ve seen before because I want to help you book more senior clients in a way that feels authentic to you, serves your clients well, and ultimately changes your life (and the lives of your family) for the better as a result. 

PAY IN FULL

$1,297

  • Our best offer

  • Gain full & immediate access to all course materials

PAYMENT PLAN

3 monthly payments of

$497

  • Pay & learn as you go — content will be unlocked over the course of your payment plan

& instead Get you Booking more senior clients with confidence and with ease. 

Let’s take you out of that confused, “stuck” feeling

Asking family and friends to model for you is a great way to build your very first portfolio pages, but when you want to grow your photography business to the point where you become so in-demand that you get to pick and choose your bookings, you need more of an advanced strategy. 

THINK ABOUT IT, you can either:

Keep chugging along feeling intimidated watching the other established senior spokesmodel programs thrive in your area,

OR

You can get a little uncomfortable and push past fear to become your next-level self with the business you’ve dreamed of since the beginning.

The fact of the matter is, it comes down to you deciding.

Taking advantage of this will open up a new world of possibilities — your business can be unrecognizable in one year’s time.

Confidently change the trajectory of your senior photography business.

Hi, I’m Jenna Lesoeur 

YOUR SENIOR PHOTO MARKETING EXPERT

deciding to Specialize In Senior Photography Changed my life for the absolute best 6 years ago

Leveraging the skills, strategies & tools I’m teaching in Rep It! is exactly what allowed me to build the senior photography business that would transform my personal and professional lives forever.

In my first year with my improved senior rep program model…

I went from generating Less than $10,000 in annual Photography revenue to Hurdling Past my First 6-Figure year

I went from a wide-open calendar, to having to create a last-minute, makeshift waitlist when my schedule got too full. My favorite part of all? I went from booking any photography gig that came my way (weddings, events, you name it) just to make end’s meet to gaining the freedom to pick and choose projects from a place of light-hearted desire — not financial necessity.

The same is possible for you.

this Program is for you if:

You know in your heart that you want to work with more high school seniors and their families as your primary photography niche

You are overwhelmed by the thought of knowing where your next booking is coming from, whether a senior client or otherwise

You are so, so tired of wondering why this seems to work so well for other photographers in your area, but you feel like you’re missing something

You are searching for a sense of clarity in your business that you haven’t been able to confidently claim for a long time now

this Program is not for you if:

You do not have any social media accounts for your photography business, or do not plan to be active on social media in the future

You are brand new to professional photography and have not yet worked with paying clients, set up a website, or established your business legally

You do not like the idea of working with high school seniors and their families as your primary photography niche

You do no wish to see yourself become a booked-out portrait photographer or planning creative group photo sessions

Before, I never realized that senior photography could be a sustainable income on its own. After completing the Rep It Program I feel excited and confident in the next steps of building my rep program and I learned new techniques for scaling my business that are causing me to work from a place of confidence, rather than insecurity.

lily T.

Have a couple of questions before you hit “Purchase”?

I’ve got you covered.

  • If you want to scale your existing photography business and work with more seniors…..you're ready for a senior rep program. As with most new ventures in business, you'll never feel 100% prepared because the unknown can feel scary. But the best thing you can do is have the guidance of someone who's done it all before, and done it successfully. Don't waste years trying to figure out how to do it yourself. Join Rep It! and save yourself time, energy, money, and, let’s be honest — the tears!

  • Yes! As long as you have a legally established photography business, Rep It! Will help you build your team and scale your bookings.

  • You are in the perfect position to join Rep It! If you’ve previously had trouble selling spots within your senior rep program, I highly recommend you join today while the live coaching element is offered. That way, you can get access to the LIVE Q&A Call and have your previous efforts analyzed for feedback.

  • No. Rep It! won't teach you how to operate camera gear or legally establish a photography business. This program is designed for photographers who have been in business for 1 year or more, and will teach you how to niche down into senior photography by recruiting a team of ambassadors via online and in-person marketing strategies.

  • The FAQ library is a section entirely dedicated to answering your submitted questions as they pop up. Think of it like sitting on the same side of a virtual table, while learning from others in the industry.

  • Great question! I'm going to help you launch with minimal tech so we can maximize your profit — however, there are still tools you'll need to sign up for if you want to have as your photography business grows — we’ll cover this during our time together. For best results, you’ll want to have access to the following paid softwares: CRM (i.e. Honeybook) and email marketing (i.e. Flodesk), and access to the following free platforms: Google Drive, iMessage or WhatsApp, Instagram, TikTok, Pinterest. Don’t worry, I’ll show you the ropes!

  • Our first call kicks off on Tuesday, January 23rd (woop!) and will run weekly until Tuesday, February 13th.

    The last day to sign up for Rep It! is Tuesday, January 16th, 2024. Once you sign up, you’ll receive a downloadable syllabus so you can add the call schedule to your calendar and complete your prep week materials. Homework, replays & bonuses will be released weekly for you to watch at your own pace.

  • Due to the extensive value dedicated to your success within this program, there are no refunds or cancellations of payment plans available.

Run the truly in-demand photography business You know you’re capable of

Rep It! is here for you if you want to

This program is not a one-way pre-recorded course where I hide behind slides and tell you to post in Facebook groups, show your face more, cross your fingers, and work for free. It’s a lively, one-of-a-kind learning environment specifically for the senior photography arena, and is supported by helpful tools, visuals & senior-photo-specific solutions. I’ve boiled down the content to the must-know information to help you increase your senior bookings this year.

If you’re ready for a senior photography business that unlocks your dream life for you and the ones you love most, then this is the answer you’ve been searching the internet for.

You know you’re meant for more, and this is your opportunity to prove it to yourself.

It’s time to claim your desires and start putting them into action because if not now, when?

Unlock Your

Dream Team 

& SAY GOODBYE TO booking the photography genres you don't love
best value

$1,297

one-Time Payment

Payment Plan

3 payments of

$497

monthly payment plan

LET’S DO THIS

Still unsure how this program would work for you?