THE Art oF
BUSINESS
5-DAY MASTERCLASS
FOR PHOTOGRAPHERS
Create an artwork-led client experience that makes clients feel like a million bucks — and grow a multiple-six-figure brand without weddings, a studio, or burnout.
Are you ready to know that every time you leave the house for a photoshoot, you’re going to bring home 4-figures?
Yes, no matter the location you live in (...or what everyone around you is charging 👀)
I KNOW YOU'RE TIRED OF WEEKEND BOOKINGS, SESSION STACKING, & endless editing queues with small profit margins to show for it...WHO WOULDN'T BE?Turns Out, Those Are Not The only ways to make “real Money” As A Photographer 💰
and don’t even get me started on wedding photography...Instead, you can focus on the photography niches that light you up, make $2,000–$5,000 sales your new normal, and head into your off-season without stressing about revenue. Once you know how to rinse and repeat 4-figure sales, six-figure seasons become your reality — and stay that way.
You’re an experienced photographer with talent, drive, and a brand you’ve built with loveYour clients love you, your photos speak for themselves, and you know how to keep Yourself busy during Peak Seasons
But if you’re tired of second-guessing your business model, having to justify your prices, and craving the kind of profit (and time freedom) that actually unlocks new options for your life, it’s time to upgrade what you offer — to create an experience so complete, so elevated, that higher prices feel natural — and finally put a plan in place that pays you for your expertise, not just your time.
You don’t have to choose between profit and purposeEARN MORE BY SERVING BETTER without DECREASING YOUR DEMAND
That’s exactly why I’m teaching you how to build a signature client experience that makes clients excited to invest thousands with you — not just for the photos, but for how seen, celebrated, and stylish they feel from start to finish. (We’re cracking this wide open on Day 2!! 🤩)
You don’t have to go back to a 9-to-5, worry about the economy, or run discounts just to get clients inquiring again.
And the best part? Your clients will be just as obsessed with your upgraded, recession-proof business model as you are.
& TO BE CRYSTAL CLEAR:
WE ARE TALKING ABOUT
SO MUCH MORE
tHAN DIGITAL FILES:
YOU ARE THE CURATOR OF
Priceless
CELEBRATIONS
& ONCE-IN-A-LIFETIME
MILESTONES
AND WHEN YOU KNOW HOW TO BOLDLY OWN YOUR VALUE WITHIN THIS SPACE...YOU MASTER THE ART OF Getting Paid LIKE IT’S SECOND NATURE
I’m here to help you become your area’s no-brainer, premium option for portrait photography 💰 To the point where…as soon as they find you, they’ll jump at the chance to book a 4-figure package with you because the experience speaks for itself.
I pinky promise you...There are Clients right now, in your area, Ready to spend Thousands on a Photoshoot — with a photographer Just like you.
These clients aren’t just looking for digitals and a few quick poses…
… they’re searching high and low for someone who can deliver a simple, elevated, stress-free experience that feels as special as the Moment Itself.
Whether your schedule looks full but your bank account doesn’t — or you're secretly questioning if it's time to call it quits...You’ve mastered the craft — now it’s time to master the Client experience
Elevate your Offers, protect your time, and let your revenue rise to meet the level of service you provide
That’s how you quietly position yourself to hit $30K, $50K, and even $70K months in 2026 🤯
WITHOUT WEDDINGSWITHOUT WORKING WEEKENDS& WITHOUT ASSOCIATE PHOTOGRAPHERS
You’re invited to spend one transformative week with meto reimagine how you serve, sell, and stand out As a Photographer
When your clients feel truly seen and celebrated, marketing becomes effortless — people can’t help but talk about you, refer you, and come back again and again.
That’s when you become the photographer everyone’s recommending — the one who’s booked out, well-respected, and earning 4-figures every time you walk out the door.
Unlock the revenue goal you Know You’re Capable of…
…without working 12 months out of the year.
(WHETHER YOU SPECIALIZE IN SENIORS, FAMILIES, BOUDOIR, OR A COMBINATION OF PORTRAIT NICHES)
When I tell you this challenge changed my life, I’m not even kidding. I’ve been feeling so stuck in my photography business—like, what am I missing?? Why am I busting my butt, booking all these clients, but still feeling like I have nothing to show for it?? Enter Jenna and this challenge, and suddenly everything clicked.
The concepts she shared completely shifted my mindset—I swear it’s like I just found the missing piece to the business puzzle. And not only that, but I’ve got a new spark, new motivation, and honestly, a reason to wake up excited again.
I cannot stress enough how much value I got out of this challenge. It was so refreshing, so eye-opening, and just so much fun. Getting to chat with Jenna and connect with the other photographers in the challenge was the cherry on top. If you're on the fence, just do it. You won’t regret it.
Sue D.
Save Your Seat
THERE ARE TWO WAYS TO EXPERIENCE THIS CHALLENGE WEEK WITH ME (& ALL OF THE OTHER INCREDIBLE PHOTOGRAPHERS DOING THIS WITH YOU!)
OPTION 1: V.I.P.$197
Come live daily for all 5 powerful trainings — plus, get coaching with me every single day.
This is where real momentum happens — get direct feedback on your business, ask questions, and walk away with personalized strategies you can implement right away.
VIP is designed to create fast clarity and even faster action.
OPTION 2: GENERAL ADMISSION$97
Watch the lessons, take notes, and start applying what you learn. (Replays available ✨💰)
⭐️ EITHER WAY, CLEAR YOUR CALENDAR FOR NOVEMBER 10-14 🗓MON-FRI VIP STARTS AT 9AM PST | GENERAL ADMISSION STARTS AT 10AM PST
MY pRIVATE COACHING CLIENTS PAY $10K FOR THE SYSTEMS & STRATEGIES I’LL BE SHARING— BUT DURING THIS MASTERCLASS, You can access them for Less Than $200!
This week is your chance to simplify your pricing, elevate your experience, and learn what actually drives consistent 4-figure clients.
GET READY FOR A WEEK OF TRANSFORMATION!Here’s What You’ll Learn:
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Unlock the simple, scalable upsell strategy that turns ordinary photo packages into 4-figure offers that your clients actually want to buy.
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We’re redefining what “luxury” really means — so you can attract high-paying clients without needing a studio, a team, or a full-time schedule.
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I’ll walk you through my signature profit-first formula—how to reverse-engineer your packages so every session pays you well, covers your time, and still feels like a no-brainer to book.
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Discover how a simplified, high-profit business model can unlock the income you need to fund your next dream — whether that’s retiring early, launching something new, embracing a slower season, OR continuing with shoots (with a demand-driven calendar that books itself).
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You didn’t go into business to burn out or break-even: on Day 5, you’ll learn the simple identity shift that separates burnt-out creatives from true business owners, and unlocks the kind of wealth that gives you both money and time for what matters most.
OPTION 1: TUNE in & GET COACHED BY JENna$197
G.A. + V.I.P. Coaching
Get real-time coaching on your business — clarity starts with one question.
OPTION 2: Watch Only (No Coaching)$97
General Admission
Frequently Asked Questions
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Yes! With one caveat: you’ll have a certain amount of time to watch your replay. Why? Because action takers are money makers! I want you to take action RIGHT AWAY on your daily action items so you can see results as quickly as possible.
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There’s a limited amount of VIP tickets to ensure that every person who purchases VIP has the opportunity to ask a question and get custom coaching. Only VIPs will have the ability to unmute & ask questions in this zoom room for group coaching.
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This material was made for photographers interested in making more money as a photographer, and who do also have experience working with paying clients. If you’re any of the following — ambitious, creative, resilient, compassionate, thoughtful, motivated, and ready to GROW your photography business to the next level — then this challenge is for you.
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The beauty of being a six-figure portrait photographer is being able to confidently book 4-figure clients across multiple niches — the core principles taught inside this challenge apply across portrait genres 👀
Hello! I’m Jenna Lesoeur
YOUR MASTERCLASS GUIDE
I’ll never forget the day I crossed the $100K finish line in Just 3 months for the first time — it marked the beginning of a completely different life for me and my family
But what surprised me most wasn’t the number itself — it was how good it felt to earn it with integrity, through genuine service and connection.
It showed me that sales don’t have to feel pushy, and high prices don’t have to feel greedy. When you build a business rooted in service and clarity, money becomes a reflection of the value you bring — not a source of stress or shame.
That’s the transformation I want for you: a business that’s profitable and peaceful, successful and heart-led.
And it all starts inside The Art of Business.